Umaaha Takes the Spotlight on Kal Ke Krorepati, powered by FavcyVB. Stay tuned!!

What if cities could feed themselves? What if your rooftop could help reduce food miles, pollution, and the need for harmful pesticides — all while giving you fresh, organic veggies? That’s the dream Umaaha is chasing: to make urban farming not just a lifestyle, but a movement that redefines how we eat and live.

Over the last decade, India has lost 6.93 million acres of land, nearly 591 times the size of Delhi! This massive loss has led to soil erosion, lower crop yields, and overdependence on harmful pesticides – hurting both our planet and our health.

Introducing Umaaha, one of the most exciting startups we have this season in Kal Ke Krorepati – Chote Sheher Bade Sapne. Umaaha has a simple yet game-changing idea – “Grow organic on your rooftop” 

Umaaha helps urban residents transform unused rooftops into organic kitchen gardens. The best part? These gardens are low-maintenance, perfectly suited for busy city lives, and customized to your available space. Whether you live in a compact Delhi apartment or a vibrant home in Punjab, Umaaha makes it easy to grow fresh, chemical-free produce right where you live.

What truly sets Umaaha apart is its revolutionary soilless farming approach — using a 100% organic and up to 7 times lighter soil alternative that’s even more fertile than regular soil. This innovation makes rooftop farming effortless, clean, and highly productive, allowing anyone to grow nutritious greens without worrying about soil quality or space constraints.

Urban farming in India is blooming — a ₹53,000 crore market expanding at 20% every year.

It’s more than a lifestyle shift; it’s a mindset revolution. And Umaaha is leading it by making city farming accessible, practical, and deeply personal.

Umaaha's business model reflects this shift beautifully: selling rooftop garden kits, organic seeds and seedlings, and custom-designed vertical gardens for every kind of home. Beyond profits, it’s about purpose — inspiring people to reconnect with nature and rediscover the joy of growing their own food.

Looking ahead, Umaaha aims to achieve ₹5 crore in revenue by FY26, expand across Delhi and Punjab, and partner with local governments to promote green rooftops. They’re also setting up school workshops and live demo installations to make urban farming a part of everyday life.

Umaaha’s story reminds us that even the smallest spaces can bring about the biggest change. 

Catch them live on Kal Ke Krorepati– Chote Sheher Bade Sapne powered by Favcy Venture Builders, only on JioHotstar, as they pitch their mission to make urban India greener, healthier, and self-sufficient – reimagining how cities live, eat, and grow.